• EDGE Digital

Digital culture underpins innovation

Updated: Nov 19, 2019

Our latest article in The Manufacturer is available online. This month we look at the role of people who actually make digital technology happen. We share examples of manufacturers we have met and worked with who are gaining a competitive edge by investing in their digital culture to maximise the value of using digital technologies.

Innovation is a people thing, and this seems to be increasingly important as digital becomes the new normal in manufacturing. Or, as marketing guru Seth Godin put it, “No organisation ever created an innovation. People innovate, not companies.”

Four aspects of digital culture feature strongly our stories:

  • Empowering people

  • Communicating directly

  • Learning collaboratively

  • Engaging customers

You can read the full article here.